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What is a Customer Lifetime Value (CLV)?

The Customer Lifetime Value is the total amount a customer will spend on your product during their time of being a paying customer.

It is a good measure of the relationship between customers and the company, showing whether they trust and return to your products rather than buying from you once, or on a rare occasion. This can be encouraged by building brand loyalty, with the help of great customer care, a strong brand presence, or even loyalty programs.

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