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What is MLP (Minimum Lovable Product)?

Minimum Lovable Product (MLP) is a concept in product development that emphasizes creating a product that not only meets the basic functional requirements but also creates an emotional connection with the user.

It is a variation of the Minimum Viable Product (MVP) concept, which focuses on developing and launching a product with the minimum set of features necessary to satisfy early adopters and test the market.

The MLP approach emphasizes designing a product that not only functions effectively but also appeals to the user’s emotions and creates a positive user experience. This includes aspects such as user interface design, visual design, and branding. By creating a product that users love and are emotionally attached to, companies can increase user engagement and loyalty, and generate positive word-of-mouth referrals.

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