What is MLP (Minimum Lovable Product)?
Minimum Lovable Product (MLP) is a concept in product development that emphasizes creating a product that not only meets the basic functional requirements but also creates an emotional connection with the user.
It is a variation of the Minimum Viable Product (MVP) concept, which focuses on developing and launching a product with the minimum set of features necessary to satisfy early adopters and test the market.
The MLP approach emphasizes designing a product that not only functions effectively but also appeals to the user’s emotions and creates a positive user experience. This includes aspects such as user interface design, visual design, and branding. By creating a product that users love and are emotionally attached to, companies can increase user engagement and loyalty, and generate positive word-of-mouth referrals.