What is (MAU/DAU)?
MAU and DAU show how many people visit your web page or application in a single day or in the span of a month.
- DAU = Daily Active Users: the number of people that visit your site in a day
- MAU =Monthly Active Users: the number of people that visit your site in the span of a month
Both MAU and DAU measure the net number of people visiting the site in a certain period of time, it does not matter how many times they return. The MAU / DAU ratio is used to measure the site’s or app’s stickiness, by showing how often people visit them. Generally speaking, a 20% ratio is a good goal to aim for, but there are apps, like social media, or news sites, that can reach over 50%.