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What is (MAU/DAU)?

MAU and DAU show how many people visit your web page or application in a single day or in the span of a month.

  • DAU = Daily Active Users: the number of people that visit your site in a day
  • MAU =Monthly Active Users: the number of people that visit your site in the span of a month

 

Both MAU and DAU measure the net number of people visiting the site in a certain period of time, it does not matter how many times they return. The MAU / DAU ratio is used to measure the site’s or app’s stickiness, by showing how often people visit them. Generally speaking, a 20% ratio is a good goal to aim for, but there are apps, like social media, or news sites, that can reach over 50%.

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