Startup words, jargon and slang, business english

What is Stealth mode?

Operating in stealth mode means avoiding public attention in order not to alert competitors about a future product launch.

This technique can be used to prevent competitors from stealing your idea and beating you on the market. However it might not always be the best idea, as early visibility can lead to anticipation and interest in your product, and you can even get some valuable feedback from your future customers.

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