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What does USP mean?

The USP is how your product differs from the competitors, an additional offer that makes them stand out.

The USP is one of the most important aspects of product differentiation, and communicating it clearly will strongly influence sales of your product. It must be consistent with the other parts of marketing strategy like means of advertising, pricing and choosing the right customer base.

Example of USP?

The USP of a company can and should have a different focus as its competitors. When it comes to cars, for example, different USPs can include values like safest, fastest, the best value, most reliable or even best customer service.

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